A press release is essentially marketing material presented as news. It's obvious that the PR firms you'll be submitting to don't want to admit this. For them, the news is everything. However, you are aware that sending press releases serves to promote your business as well as any goods or services you may provide.
There are a lot of guidelines that must be followed while writing a press release. Here, creativity is not crucial. Since the days when print newspapers were the dominant type of media, the PR format has essentially not changed.
Even if you have experience writing blog articles and website material, a press release is a whole other beast. You could spend some time studying the ins and outs of drafting press releases, but it's best to leave it to the experts.
You can issue press releases to mark all kinds of important dates for your company.
Common examples of press release topics include:
Despite the strict formatting required, there's an art to writing a good press release. Tinkering endlessly with your own copy just wastes valuable time. Go ahead and rely on elite-content to compose your press releases for you.
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